orgasmogre: Covergirl, I know you have a bad history of whitewashing WOC in your ads, but do I really have to explain why lightening Sofia Vergara beyond recognition in an advertisement for “the clean look” is beyond fucked up? And then you shamelessly ran this ad in a People Magazine Spanish edition which also featured a story about Vergara, in which we can see clearly that this is not what she looks like (although who knows how inaccurate those pictures might be.) You’re selling “clean” foundation to the Spanish speaking population using a gorgeous Colombian actress while showing everyone that she wasn’t white enough for you. (Not to even mention the daisy imagery being juxtaposed in there as well.) You’re not even trying to pretend that you’re not racist.

orgasmogre:

Covergirl, I know you have a bad history of whitewashing WOC in your ads, but do I really have to explain why lightening Sofia Vergara beyond recognition in an advertisement for “the clean look” is beyond fucked up?

And then you shamelessly ran this ad in a People Magazine Spanish edition which also featured a story about Vergara, in which we can see clearly that this is not what she looks like (although who knows how inaccurate those pictures might be.) You’re selling “clean” foundation to the Spanish speaking population using a gorgeous Colombian actress while showing everyone that she wasn’t white enough for you. (Not to even mention the daisy imagery being juxtaposed in there as well.)

You’re not even trying to pretend that you’re not racist.

(Source: somethinglickedthiswaycums, via sparkamovement)

6 months ago
  1. wherefairytaleslive reblogged this from pandaplace
  2. pandaplace reblogged this from stopthattimerave
  3. oniongrass reblogged this from stopthattimerave
  4. stopthattimerave reblogged this from sexismsells
  5. thecuntyourparentswarnedyouabout reblogged this from sparkamovement
  6. that-cabbage reblogged this from lolabugge and added:
    That is Sofia Vergara? WHAT?!
  7. lolabugge reblogged this from bituon
  8. bituon reblogged this from rubato
  9. loysanloy reblogged this from indiedrone
  10. terriblesensation reblogged this from eyelinerlyrics
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  12. meganraeelle reblogged this from gtfothinspo
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  14. whatifikissedyouxo reblogged this from eyelinerlyrics and added:
    wow.
  15. eyelinerlyrics reblogged this from gtfothinspo
  16. filthelder reblogged this from ezra-hoenig
  17. miss-laaurenn reblogged this from fancytrashcan
  18. fancytrashcan reblogged this from ezra-hoenig
  19. classicclouds reblogged this from stab-yer-dad
  20. stab-yer-dad reblogged this from ezra-hoenig
  21. ezra-hoenig reblogged this from aunt-flow
  22. beautifulgirlsienvy reblogged this from aunt-flow
  23. bloodliike reblogged this from gtfothinspo
  24. rolling-with-my-gnomies reblogged this from gtfothinspo
  25. masochisticbeaver reblogged this from gtfothinspo and added:
    Ugh. We can’t use non-whites in advertising! They’re dirty! Didn’t you know that? Silly equalitists. (I just made up a...
  26. borderlineblogger reblogged this from itspaidaa and added:
    This isn’t male privilege, this is white supremacy. Not the KKK burning crosses kind of white supremacy, but “white is...
  27. ik4rus reblogged this from mirkwood
  28. nahuimukti reblogged this from aunt-flow
  29. lookingforcrake reblogged this from gtfothinspo and added:
    i wouldn’t have even known that was vergara if it hadn’t have been pointed out. this is a whole new level of disgusting.